Vintage 2024🍷 : A Constant Battle ” There is no success without hardship.” Jean Giono (French writer, 1895–1970) 📌 Commercial Campaign Schedule After welcoming many of you in Bordeaux this week, from April 14 to 18, we will take a short break on Monday, April 21st, which is a public holiday in France (Easter Monday). […]

Cyprien Champanhet Head of Sales, Marketing & Communication Château Haut-Bailly   Grand Cru Classé   Pessac-Léognan Thanks to a mutual friend, I met Cyprien Champanhet as soon as he arrived in Bordeaux. Our conversations quickly convinced me of his potential, to the point where I introduced him to Véronique Sanders, the president of Château Haut-Bailly. I […]

Vincenzo D’Andrea Sales Director Château Lascombes Margaux  2ème Grand Cru Classé 1855 Gerda: You arrived in Bordeaux in February 2025. Is the commercial challenge of a Cru Classé like Lascombes the same as that of Bibi Graetz, where you recently worked? Vincenzo d’Andrea: The global context is exactly the same, and we address the same customers […]

Cellar Secrets   DIAM François Margot Sales and Marketing Director DIAM Current Situation Gerda: What are the main challenges you face in the corking market? François Margot: As you can imagine, the closures market is closely linked to the wine market. We are present in 86 countries, which gives us a fairly global vision. I started at […]

Secrets de Caves   Magdeleine Allaume CEO Seguin Moreau President of the Fédération des Tonneliers de France Current Situation Gerda : What are the main challenges facing you today? Magdeleine Allaume : There are three challenges. The first is wood. In France, we have access to an exceptional resource: oak, with two main varieties, including Quercus petraea, […]

Denis Lurton Owner Château DESMIRAIL 3ème Grand Cru Classé MARGAUX Denis Lurton is one of the children of Lucien Lurton, a prominent figure in the wine world who passed away in March 2023. Over the decades, Lucien Lurton built an exceptional portfolio of properties in the Médoc, Graves, Entre-deux-Mers, and Sauternais, driven by an almost […]

The tasting of Château Larcis Ducasse, Premier Grand Cru Classé of Saint-Émilion, around four themes. The tasting took place in the magnificent winery, designed by architect Philippe Ducos, and was centered around four themes:        1.Pied de Côte, the “Racinaires” 2. Heart of the Slope “with oriental scents” 3. The Plateau of the […]

🎧We are offering the Inside in an audio file🎧 After this wonderful deep dive into the complexity of Vauthier wines, I wanted to have a discussion with Colin and explore the broader challenges of the market. You’ll find these exchanges in this second part of  “Reflected Views by Gerda”. Insights on the Bordeaux Wine Market […]